It Came. We Fought. I won.

                                        Tina Perez English 110 Jay Lewenstein

The message is clear: It came. We fought. I won. The meaning, however, is deeper. “It” is referring to Hodgkin lymphoma, which is a cancer. The poster is simple. Along with those brief sentences there is a silhouette of a woman wearing purple boxing gloves. The woman is in a victorious pose with her right hand in the air. She has large dramatic wings along the upper portion of her body. The words, “Cancer Survivor” is in bold blocked letters on the bottom of the poster. Purple is a prominent color throughout the picture. There is also a purple ribbon on the poster.

        The creator of this poster wants to spread the message of survival. To be proud of yourself for conquering such tough obstacles. The gloves signify a fight. A battle within yourself that was won. The strength and courage it took to overcome cancer is worth celebrating. “We” is everyone that helped the patient get to that point. Family members, friends, and communities that are supportive mean the world. No one can do it alone. I like that the poster acknowledges others, but also doesn’t take the victory away from the cancer patient. Purple is the color of Hodgkin lymphoma. The wings represent bravery. Facing fears and overcoming tough times give you the power to make you feel like you can fly. Like your unstoppable and nothing can bring you down. The intended audience is females. There is a women on the poster and it calls for female empowerment. Although no facial features are detectable, the figure appears female. The author uses pathos in order to reach viewers. The words are emotional, especially to a cancer survivor. They hold a lot of meaning and honesty.

       The words of the advertisement emphasize the picture with symbolism. “Fought” is one of the words used and boxing gloves are shown on the poster. Those two go hand in hand. The words “I won,” are also used and in the poster the female is in a victorious pose with one of her hands held up in the air. It reminds me of a boxing match. The referee signifies a winner by raising their arm up in the air. It’s the same concept. The only thing the creator left out on this poster would be some male influence. I think a more balanced poster should appeal to both genders.